Accelerate the growth of “vines” overseas｜加速把“藤蔓”延伸到海外
Recent days have seen Zhejiang Xidamen New Materials Co., Ltd. in a constant high-salary search for fluent English hosts. “With the right host, our plan to start livestreaming in TikTok can finally come to life” remarked Dai Huijin, the company’s deputy general manager, adding that all other preparations had been completed and everything was in place. Xidamen New Materials has been making steady progress in the North American market since its first forays into cross-border e-commerce in October 2020, through its strengths and advantages in self-production and sales. “Once the TikTok initiative is successfully launched, it will catapult the company further into the international market.”
连日来，浙江西大门新材料股份有限公司一直在高薪寻找口语流利的英语主播。“找到合适的主播后，我们在TIKTOK上直播带货的计划就能马上推进。”公司副总经理戴惠金介绍，前期的筹备工作都已完成，就差主播还没到位。“西大门新材料”自2020年10月开始尝试跨境电商后，凭借着自产自销的优势，在北美市场越做越稳，“下一步，如果TIKTOK直播计划顺利启动，将帮助公司进一步开拓国际市场。”
Cross-border e-commerce is the newest mode for traditional foreign trade enterprises to expand their markets overseas, and an integral piece in realizing the rise of the local economy to the “#1 spot.” Like the vines, cross-border e-commerce extends its tendrils in all directions to foreign markets in every corner of the world, assisting enterprises in expanding their market presence and gaining untold numbers of international orders, while eliminating previously-existing roadblocks and providing key support for stabilizing foreign trade.
据了解，跨境电商是当前传统外贸企业拓展海外市场的新模式，也是实施“地瓜经济”提能升级“一号工程”的重要一招。跨境电商像藤蔓一样，把触手延伸到国外市场，助力企业拓市抢单的同时也能进一步畅通国际大循环，为稳外贸提供了重要支撑。
While enterprises themselves spare no effort in working to expand their international market presence and subsequent orders from around the world, the government is by their side, every step of the way. From the Alibaba International Station Keqiao Special Event, 2023 Amazon Global Store Opening and Seller Kickoff Conference (Shaoxing), Keqiao Textile Industry Cluster TikTok Cross-Border Live Broadcast Event, China Manufacturing Network 2023 Textile and Clothing Industry Foreign Trade Summit (Keqiao) and more, Keqiao has never ceased to guide its enterprises in successfully developing cross-border e-commerce. Since the beginning of the year, the district has taken countless proactive actions and worked together to build shipping platforms, invited experts from around the nation and globe to speak at symposiums and round tables about policy delivery services, hosting open and closed-door meetings while setting out to Southeast Asian markets from Thailand, Indonesia, Vietnam, and more in laying ever-strengthening foundations in assisting Keqiao’s local enterprises to “take root” at home while they spread throughout the world.
企业积极发力、拓市抢单的同时，政府也在用心服务。阿里巴巴国际站柯桥专场活动，2023亚马逊全球开店卖家启动大会（绍兴站），柯桥纺织产业集群TIKTOK跨境直播节，中国制造网2023纺织服饰行业外贸峰会柯桥专场……为了引导企业发力跨境电商，开年以来，我区积极行动，多方携手搭建出海平台，邀请专家、主播讲政策送服务，圆桌会、闭门会陆续举行，并主动“走出去”考察泰国、印度尼西亚、越南等东南亚市场，为企业出海打前站，千方百计做好企业服务，助力企业扎根柯桥的同时，把藤蔓延伸到世界各地。
At the beginning of the year, Keqiao issued a number of policies supporting the development of an open economy, including six new policy items for cross-border e-commerce continuing on last year’s ever-increasing success, while at the same time beginning new and innovative cross-border e-commerce exhibitions, as the China Cross-Border E-Commerce Fair (Spring and Autumn) adds its one-of-a-kind event to the district’s already seemingly endless array.
同时，我区也在年初出台了支持开放型经济发展的若干政策，其中跨境电商的政策条目在去年的基础上新增了6条。同时，今年起，中国跨境电商交易会（春季、秋季）等跨境电商展会列入参展补助目录。
2023 will surely present no shortage of economic challenges in addressing the urgent needs and difficulties of local enterprises. Continuing its fervent implementation of the “One Hundred Thousand Enterprises” e-commerce market expansion initiative, policy publicity expansion, strengthening fostering and guidance throughout small and medium-sized enterprises, layout improvements in public overseas warehouses, and assistance throughout all matters related to overseas order acquisition, Keqiao has and will continue to provide the perfect proving ground for local economies to spread and rise to the “#1 spot” throughout the world. And on their vines, Keqiao’s strength only continues to grow…
急企业之所急，解企业之所困，2023年是全力拼经济的一年。接下来，柯桥区将继续落实好“百场万企”电商拓市场行动，加大政策宣传推介力度，加强人才招引培训，强化中小企业孵化引导，完善公共海外仓布局，助力企业出海抢单，为实施“地瓜经济”提能升级“一号工程”提供柯桥实践，贡献柯桥力量。
一起为浙江稠州金租男篮加油
编辑：柯桥传媒集团